SEO, AI and Personalisation Within The Online Beauty Industry – Fatemah Jamal Al-Lail

Would you trust ChatGPT more than your best friend when deciding what to buy? In this episode of The Engaging Marketeer, Darren Jamieson chats with Fatemah Jamal Al-Lail about the fast-changing world of SEO, AI, e-commerce and personalisation. They get into why tiny website changes can have a huge impact on conversions, how beauty brands build trust online, why micro-influencers...

Episode transcript

Listen now on:

iTunes

Raging while Engaging

What do you get if you mix decades of experience in business and marketing with the forthright views of a simmering Welshman?

Probably something like the Engaging Marketeer Podcast – a series of jam-packed episodes that combine marketing expertise with liberal doses of rage that might just scare you straight!

An entrepreneur, marketing whizz and award-winning comedian, Darren Jamieson’s digital marketing career dates back to the 1990s. As well as being co-founder of Engage Web, a UK-based company handling the digital marketing needs of everything from local start-ups to established global brands, Darren is known for his bullish yet hilarious takes on Microsoft, Yodel and just about anything else that winds him up. In fact, he’s probably the only person on the planet who would take the insult “angry receding man” and own it.

Whether you’ve just launched a start-up, or have been in business all your life, brace yourself for a heady mix of actionable tips, real-life stories, engaging interviews and perhaps just the odd temper tantrum, all presented in Darren’s inimitable style.

We promise you he’s a friendly guy…unless something gets up his nose!

To make sure you don’t miss a moment from the Engaging Marketeer podcast, follow our social media accounts and subscribe to our podcast on YouTube, Spotify, iTunes or whatever you like to use to consume your podcasts.

Listen to all our podcast episodes

Below are all our episodes to date – why not binge-listen to a concoction of advice, anecdotes, interviews and vexations? Engage with the rage!

Read what our guests had to say

Darren made the whole experience relaxing and fun. I must admit that I was a little nervous – Darren explained the process and not to worry. The pace was just right and we did have lots of fun. Secondly, after the podcast was released, I had lots of feedback from friends, peers an customers. The general consensus was that the content was great and different elements resonated with different people. The overall outcome I saw was that my profile in the business world was increased and as a marketing tool for self-promotion this is an ideal way to get your voice and your expertise out there. In, my humble opinion, Darren is a fabulous Podcast Host! There’s an old saying that there is a book in every one of us. I say: “There’s a Podcast In All Of Us”

Darren is a master of what he does. As a professional of 25 years plus it takes seconds for me to establish peoples credibility, in Darren‘s case it took even less. It was instantly obvious from the moment we connected that his reputation proceeded him and that he was a master of all he does and certainly when it came to the podcast recording that we enjoyed together. It’s effortless to talk to this man and if that’s any indication of how easy is to work with him anyone reading this should absolutely make a beeline for Darren. His was without question the most enjoyable podcast discussion I’ve had the opportunity to be a part of. He is a gentleman and a scholar!

I was very lucky to be a guest on Darren’s podcast, and I absolutely loved it. I’ve been on a lot of podcasts, and this was by far the best. Darren was fun, knowledgeable, and easy to talk to. The marketing for the podcast was great too, with a whole week of promotion leading up to the episode's release. I would highly recommend going on the podcast.

I loved being a guest on Darren's podcast. He really takes the time to research his guests and is a great and intuitive interviewer. As a guest you instantly feel at ease and the process is seamless. The conversations are thought provoking and provide a lot of insights for his listeners - this is why this a must-listen podcast if you are in business

I was a guest on the Engaging Marketeer podcast. I turn down most podcasts, because they ask the same questions. Darren was different. He asked questions which made me think and that made for great learning. You can tell a lot about a person by the quality of questions they ask. We did prep then the interview, then chatted at the end. Again, not enough podcasters do. It's important to make your guests feel relaxed and open and know they can express what is important, and Darren did that perfectly. I recommend you check out Engaging Marketeer for learning and growth in your business.