‘All my business comes from word of mouth’
Please don’t say this sentence to me. It will infuriate me, and in this episode of the Engaging Marketeer, I’m explaining why this is total nonsense.
Now, if you have no ambition to improve, grow or scale your business, then I can understand if the idea of winning more business is unappealing to you.
However, if you want your business to reach the levels you dream about, I’m here to tell you what you’re REALLY saying when you tell me all your business comes from word-of-mouth referrals.
If you’re guilty of thinking or, god forbid, SAYING things like this, I implore you to listen to this podcast and hear me out.
Please be sure to leave me a five-star rating if you’ve enjoyed this podcast. Or if you know somebody who could benefit from this little rant, feel free to direct them here (it’ll be great word of mouth for the podcast.)
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About your host:
Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.
Engaging Marketeer: https://engagingmarketeer.com
Engage Web: https://www.engageweb.co.uk