In this episode of The Engaging Marketeer, Darren interviews Jane Lee, a multi-faceted professional with expertise in podiatry, massage therapy, belly dancing, dog massaging and storytelling.
Jane shares her unique journey into the world of massage therapy, discusses her experiences with heart attacks, and explains her innovative techniques in No Hands Massage. The conversation delves into the personal and professional challenges Jane has faced, her unconventional marketing strategies, and her plans for the future.
Jane’s Background
Jane Lee is a podiatrist, massage therapist, belly dancer, and dog massager. She shares stories from her diverse career and how each aspect interconnects. When Darren stated:
“I tried to find information more about your history, but I couldn’t really find anything,”
Jane reveals that she doesn’t broadcast much online, relying instead on traditional marketing methods like boards outside her practice and a website.
Transition into Massage Therapy
Jane describes how she transitioned from being a belly dancer to a podiatrist and then to a massage therapist. Her journey began with a chance opportunity at a dance festival where she performed her first massages.
Jane’s Health Challenges
Jane recounts her experiences with two heart attacks, their impact on her life, and how she managed to continue her work despite these health scares.
“I’ve had two heart attacks, and I’m still here. That’s to be applauded.”
She explains how stress from COVID-19 contributed to her heart issues and her approach to handling them.
“The first time I went in, the doctor came in with this great big needle… and I lost half a stone in two hours.”
No Hands Massage – Technique and Benefits
Jane elaborates on the No Hands Massage technique, which uses body weight and different parts of the body instead of hands to deliver deep and effective massages.
“One of them is called, strangely enough, No Hands massage.”
She highlights the benefits of this technique, particularly how it prolongs the career of massage therapists by reducing strain on their hands.
Marketing and Business Approach
Despite the digital age, Jane sticks to conventional marketing methods, which have proven effective for her business.
“I’ve got a boards outside… and I get a lot of injuries from builders and plumbers.”
Clientele and Referrals
Jane’s business thrives on referrals and word-of-mouth, especially from satisfied clients like builders and lorry drivers who experience significant relief from her treatments.
“My sign is so effective outside, it’s got a bloke holding his back crippled with pain, and it says I can get you back to work quickly.”
Unique Experiences and Stories
Jane discusses her work with animals, explaining how she uses massage techniques to help pets and even larger animals like donkeys.
“I have a Jack Russell at home, he has a massage every day… I rescued him, and by Monday evening, I had got the perfect dog.”
Jane’s narrative is filled with quirky and entertaining stories that highlight her diverse experiences and unconventional approach to life and work.
Future Plans – Continuing to Work
Despite her health challenges, Jane plans to continue her work, focusing on fewer days and potentially expanding into relationship coaching.
“I’m going to work maybe four days doing bodywork here and then I’m going to train to be a coach.”
Online Expansion
Jane also aims to expand her reach through online coaching, allowing her to continue working even if her physical ability to perform massages diminishes.
Conclusion
In this engaging and insightful episode, Jane Lee’s unique blend of humour, resilience and expertise shines through. Her unconventional career path and innovative techniques in massage therapy provide valuable lessons in perseverance and adaptability. Jane’s story is a testament to the power of following one’s passions and adapting to life’s challenges with creativity and determination.
“I’ve earned pretty well from my massage therapy and the other things I do… I’m thinking I’m doing okay just on my own.”
This episode highlights the importance of creativity, and a passion for helping others, whether through traditional methods or innovative techniques. Jane Lee’s story is not just about her professional journey, but also about her ability to turn life’s challenges into opportunities for growth and learning.
Connect with Jane:
LinkedIn: https://www.linkedin.com/in/jane-lee-8530b82a/
Website: https://www.walkingonair-guildford.co.uk/
About your host:
Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.
iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837
LinkedIn: https://www.linkedin.com/in/darrenjamieson/
Engaging Marketeer: https://engagingmarketeer.com
Engage Web: https://www.engageweb.co.uk
