Welcome to another episode of The Engaging Marketeer podcast, where host Darren Jamieson explores the intriguing world of waste management with Phill Ridgway from All My Waste.
With an unexpected start in the business and a keen eye for reusables, Phill shares insights into the industry, his business journey, and the significance of responsible waste disposal. This episode is not just about waste; it’s a tale of entrepreneurial spirit, environmental consciousness and the occasional hidden gem.
From Accidental Beginnings to Business Success
Phill Ridgway’s venture into waste management was far from planned. After his previous business shuttered due to COVID-19, Phill found himself with a van and an opportunity. Initially assisting friends with furniture moving and small deliveries, Phill noticed a gap in the market for a professional and reliable man-and-van service. Determined to rise above the unregulated, often unreliable competition, Phill established All My Waste, a company that prides itself on punctuality, professionalism and fair pricing.
Phill quickly expanded from moving services to waste disposal, navigating the complexities and requirements of the industry. His emphasis on providing a legitimate, insured and environmentally responsible service set All My Waste apart in a crowded market.
The Environmental Edge: Reducing Landfill Impact
One of the cornerstones of Phill’s business philosophy is reducing the environmental impact of waste. Unlike many competitors who dump everything in landfills, Phill’s approach is centered around reuse and recycling. This ethos led to the creation of Love Retro, a shop selling pre-owned items salvaged from house clearances.
Phill explains,
“When we clear a property, we often find items that are too valuable to throw away. From Edwardian furniture to vintage clothing and crystal ware, these items deserve a second life.”
By setting up a shop, Phill not only diverts waste from landfills but also provides customers with unique, affordable treasures.
Navigating the Challenges of Waste Management
Operating in the waste management sector is not without its challenges. Phill discusses the issue of illegal operators who undercut legitimate businesses, often leading to fly-tipping and environmental damage. He stresses the importance of verifying the credentials of waste disposal services, from ensuring they are registered with the Environment Agency to checking their insurance and compliance with regulations.
Phill shares a cautionary tale about the risks of hiring unlicensed operators. Fly-tipped waste can be traced back to the original owner, leading to fines and legal trouble. He urges customers to do their due diligence, “Check who you’re dealing with. Make sure they are a registered business and have the proper licenses.”
Professionalism in an Unregulated Industry
Phill is passionate about elevating the standards in waste management. He believes that professionalism, clear communication, and respect for clients are essential. He notes:
“We show up on time, present ourselves well, and communicate clearly with our customers. It’s frustrating to see so many in the industry not following these basic principles.”
This commitment to professionalism extends to every aspect of All My Waste’s operations. From DBS checks on staff to ensuring proper disposal of hazardous materials, Phill’s business practices are designed to build trust and reliability.
Future Growth and Expansion Plans
Despite the accidental start, Phill has ambitious plans for All My Waste. He envisions expanding the fleet to five or six vans, covering a broader area across Chester and North Wales. The goal is to become a leading brand in waste removal and property clearances, partnering with estate agents and letting agents for regular work.
Phill is also keen on scaling Love Retro, recognising the potential for growth in the vintage and second-hand market. The shop, currently open on Saturdays, offers a range of items from the 1970s and 80s, including clothing, furniture and collectibles.
The Value of Hidden Treasures
One of the unique aspects of Phill’s business is the discovery of valuable items during clearances. From vintage games to collectible dolls, Phill often finds surprise and delight. He recalls finding a pair of hand-painted Siamese cat figurines worth £400, sold on eBay to a delighted buyer. Such discoveries add an element of excitement to the job and reinforce the importance of thorough, careful clearances.
The Reality of Waste Disposal
While there are glamorous aspects to the job, such as finding valuable items, Phill doesn’t shy away from discussing the less pleasant realities. Clearing out properties that are dirty, bug-infested or filled with hazardous materials is part of the job. Phill’s team often deals with properties left untouched for years, requiring protective gear and careful handling.
Phill also highlights the environmental benefits of responsible waste disposal. Companies like Thorncliffe use wood chippings from disposed items to heat their facilities, showcasing a circular economy model. Phill remarks:
“It’s great to see waste being reused and not just sitting in a landfill.”
Conclusion: A Responsible and Rewarding Business
Phill Ridgway’s journey from an accidental entrepreneur to a respected figure in waste management is a testament to the power of professionalism, environmental responsibility and innovation. By transforming waste into valuable resources and maintaining high standards, Phill has built a business that stands out in a challenging industry.
For those interested in learning more or seeking Phill’s services, All My Waste and Love Retro can be found on Facebook, and their new website will be live soon. Phill’s story is a reminder that even in the most unexpected industries, there are opportunities to make a difference and achieve success.
For more details about All My Waste and Love Retro, visit their Facebook pages or Google My Business listings to explore their services and offerings further.
Connect with Phill:
Website: https://allmywaste.co.uk/
Facebook: https://www.facebook.com/profile.php?id=100089238274631
Instagram: https://www.instagram.com/allmywaste/
LinkedIn: https://www.linkedin.com/in/phillridgway/
About your host:
Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.
iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837
LinkedIn: https://www.linkedin.com/in/darrenjamieson/
Engaging Marketeer: https://engagingmarketeer.com
Engage Web: https://www.engageweb.co.uk
