What do autism, hypnosis, magic, business coaching and TikTok strategy all have in common? In Adam Nassor’s world, quite a lot! 🎩🧠
In this fascinating episode, Darren speaks with Adam about discovering hypnosis at just 12 years old and using it to understand people, defuse bullying and turn difficult situations around without violence. Adam shares how those early experiences shaped his approach to persuasion, confidence, communication and ethical sales, as well as why he believes hypnosis should never be used simply to manipulate people.
The conversation also dives into Adam’s lifelong love of magic, the psychology behind creating wonder, why talented experts often struggle to explain what they do, and how better marketing can help genuine professionals compete with louder, less capable businesses.
Plus, Adam reveals the principles behind his viral TikTok content, explains why knowing your audience is everything, and shares how BNI has helped him build powerful relationships and create opportunities for others.
It’s energetic, thought-provoking and packed with stories, insights and practical ideas you’ll still be thinking about long after the episode ends. 🎙️✨
About your guest:
Adam Nassor is a hypnotist, magician, copywriter and business coach who helps coaches, trainers, therapists and other experts communicate their value, develop stronger offers and market their businesses more effectively. After discovering hypnosis at the age of 12 as a means of understanding people and defusing bullying, Adam dedicated himself to studying ethical persuasion, human behaviour and the unconscious mind. He now combines hypnosis, copywriting, sales training, audience research and social-media strategy to help clients build trust, reach the right people and grow their businesses without relying on manipulative or sleazy sales techniques. You can connect with Adam here:
Facebook: https://www.facebook.com/adamnassorpeak/
Instagram: https://www.instagram.com/adam_nassor_official/
LinkedIn: https://at.linkedin.com/in/adamnassor/en
YouTube: https://www.youtube.com/watch?v=DeqXwPBIkAE
TikTok: https://www.tiktok.com/@adamdating
About your host:
Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.
iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837
LinkedIn: https://www.linkedin.com/in/darrenjamieson/
Engaging Marketeer: https://engagingmarketeer.com
Engage Web: https://www.engageweb.co.uk