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Alia Coster’s Four Pillars for Success


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Do you know how to master the psychology of communication?

Whether you’re focused on writing or speaking, content expert Alia Coster can help you do exactly that. Her four pillars for success aim to help people who aren’t naturally strong communicators to take full control of their business communication endeavours.

Alia and I are discussing this in this week’s episode, along with so much more, including:

  • Nerd stuff – Believe it or not, Alia is just as much of a nerd as myself. We talk about her favourite things to geek out over, and even compare nerdy tattoos. It’s heavy-going nerding out.
  • Thailand to Australia to the UK – Alia talks me through her business journey, which began over in Asia, then got even further away from the UK, before she decided to return to our wonderful, beautiful shores.
  • ChatGPT – This isn’t the first roast of ChatGPT we’ve heard on the Engaging Marketeer, and it won’t be the last. However, with Alia’s particuarly strong feelings, it may be the most negative discussion we’ve featured yet.

About Alia Coster:

Alia Coster is a content expert who aims to help businesses with all of their content and communication needs. She approaches everything from a business mindset. She’s worn many hats in my time, not “just a writer”, but an entrepreneur. A leader. A salesperson. A marketeer.

Whether you’re looking for content for you to achieve your goals or providing the coaching that empowers you to take control, the intent is the same.

Buy Alia’s book ‘How to Write When You’re Not a Writer’:


About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

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