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Foreign Diplomat to Australian Copywriter – Angela Pickett


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Would you rather work with the Chinese government as a diplomat, or write content for websites?

For me, that would be an easy choice…

Luckily, in this episode of the Engaging Marketeer, I’m speaking to somebody who has done both! I’m speaking with Angela Pickett, a former foreign diplomat for the Australian governnment, who now specialises in copywriting online.

Angela and I are discussing topics such as:

  • Her process working with clients – as a copywriter, extracting the right information when talking to clients is an integral part of the job. Angela talks me through her interactive approach to client relations.
  • The relationship between copywriting and SEO – We often view these two as going perfectly hand in hand with each other, but it’s not always that simple. Angela speaks about what she values first and foremost as a copywriter.

And, of course, I would be remiss if I didn’t ask Angela about how time as a diplomat, so she tells me her fascinating story.

About Angela Pickett

Angela Pickett is a copywriter who specialises in SEO website copywriting, sales pages and blog packages for new and existing websites.

She loves the challenge of learning about new business and industries. But most of all, she loves learning about, and sharing your business stories. With 20 years of writing for government, small business and not-for-profit organisations in Australia and overseas, she has the skills to make sure your story is memorable.

Angela’s website:

Angela’s LinkedIn:

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

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