It’s about to get personal 🔥
In this special takeover of The Engaging Marketeer, Peter Murphy Lewis sits Darren in the hot seat and asks the questions no one else does.
From award-winning comedian to expert marketer, Darren’s, shall we say, unique mix has drawn comparisons to “Gary Vee crossed with a stand-up.” But how do you take your authentic personality – even the quirks you may try to hide – and turn that into a business advantage?
In this week’s episode, Darren explains why faking it never works, how being yourself attracts the right kind of clients and why trying to play a part will only bring the wrong people through your door.
If you’ve ever wondered how to build your brand around who you truly are, this one’s for you.
More about Peter:
Peter Murphy Lewis is a seasoned SEO strategist, video content marketer, and documentary producer based in the United States. He began his career by founding a travel company in South America in 2008, where he pioneered early SEO and online booking strategies in the tourism sector. His innovative use of intern-generated content, TripAdvisor reviews, and guerrilla marketing saw his company featured in the New York Times and attract celebrity clients including Paul McCartney, Beyoncé, and Aerosmith.
After scaling the business to nearly 50 staff across multiple cities, Peter sold the company and transitioned into a new venture: Strategic Pete. Now working as a fractional CMO and documentary filmmaker, he helps B2B companies build brand authority through long-form storytelling. His documentaries are shot with professional television crews and aimed at platforms like Netflix and Amazon.
Peter is also a strong advocate for holistic SEO — combining PR backlinks, employee-generated content, and platform-specific strategies across YouTube, LinkedIn, Reddit, and traditional blogs. He’s highly data-driven, avoids shortcuts like AI-generated content for writing, and focuses on authority-building through trust, strategy, and human storytelling.
You can connect with Peter here:
Website: https://strategicpete.com/
LinkedIn: https://www.linkedin.com/in/petermurphylewis/
Instagram: https://www.instagram.com/gringopeter/?hl=en
About your host:
Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.
iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837
LinkedIn: https://www.linkedin.com/in/darrenjamieson/
Engaging Marketeer: https://engagingmarketeer.com
Engage Web: https://www.engageweb.co.uk