[00:03]
Darren Jamieson: On this episode of The Engaging Marketeer, I want to talk about a particular product I’ve been seeing advertised on social media quite a lot—on Facebook ads, Instagram ads, and I think even YouTube. The way it’s advertised is absolute nonsense. The software itself, called Motion, is marketed as time-saving software. It might actually be a good product; I don’t know, I haven’t used it. But the way it’s being advertised and promoted? It’s ridiculous.
[00:49]
Darren Jamieson: So, the concept behind Motion is that it uses AI to organize your workday or workweek, supposedly to help you make the best use of your time and get more done. It advertises with a slogan that says something like, “Billionaires don’t use to-do lists.” Let’s unpack that for a second. Yeah, they do. People who are successful, who run businesses, who buy property, hire staff, and get things done absolutely use to-do lists. If you don’t have lists of what you’re doing, you won’t accomplish anything.
[01:32]
Darren Jamieson: The whole concept here is that to be successful, you shouldn’t use to-do lists—because apparently, billionaires don’t. So, if you want to be like the billionaires, you need to use Motion instead of a to-do list, because that’s supposedly what billionaires use. Absolute nonsense. Billionaires didn’t have this software when they became billionaires, so that’s crap to start with. And they’re not advertising this software to billionaires or people on their way to becoming billionaires—they’re targeting employees.
[02:05]
Darren Jamieson: All of their marketing is geared towards employees, talking about how your boss is going to be impressed with your time management. What does that have to do with being a billionaire? Billionaires don’t have bosses to impress. Yet, their ads are all about how Motion will make your boss think you hired an assistant, or that you’re outsourcing your work when really, you’re just using Motion. There’s one ad where a guy is leaving work at 1:00 p.m., and an employee sees him and wonders how he’s done so much by then. It’s absurd—like Motion is going to let you leave work early, and your boss will be absolutely fine with that.
[03:16]
Darren Jamieson: They’re trying to sell the idea that you’ll be able to knock off at 1:00 p.m. because you’ve been so productive, and your boss will be completely fine with it. Are they pitching this to employees who want to work half a day or to people who want to be billionaires? It can’t be both!
[04:13]
Darren Jamieson: Here’s the real problem with the software and its advertising. Every ad shows someone—usually a woman—sitting in a quirky workspace like a balcony with a city view or a loft office. She’s got a laptop and maybe a tablet, but no mouse—just some trackpad. It starts with her saying, “I start my day at 6:00 a.m. by brain-dumping all the tasks for the day. Then Motion works out my schedule to maximize my productivity.”
[05:21]
Darren Jamieson: Wait a second—are you so disorganized that you have to start your day at 6:00 a.m. by brain-dumping tasks? I’m not that organized, but I have task lists set up throughout the day, week, and month. If I had to start at 6:00 a.m. in some trendy office, remembering all my tasks and organizing them right then and there, I’d get nowhere.
[06:26]
Darren Jamieson: If you’re starting your day by brain-dumping everything you need to do, you’re not organized—you’re in chaos. And no amount of AI software will save you from that mess. You can’t start every day trying to remember, “What do I have to do today?” That’s not organization; that’s chaos.
[06:56]
Darren Jamieson: And the idea that billionaires don’t use to-do lists? If you want to be like a billionaire, use Motion? That’s nonsense. Billionaires have their time scheduled to the minute. They don’t rely on a 6:00 a.m. brain-dump.
[07:18]
Darren Jamieson: They’re also claiming that Motion will make you such an efficient employee that your boss will think you’ve hired a personal assistant, or that you’ll be able to leave at 1:00 p.m. because you got everything done. It’s absolute nonsense—that’s never going to happen.
[07:45]
Darren Jamieson: I don’t know how good the software actually is—I haven’t tried it. But I’d love to know from you: have you used Motion or any AI-based software to schedule your day? Are you that kind of organizational wreck who has to brain-dump tasks at 6:00 a.m. to figure out what you’re supposed to do for the day? Does that work for you?
[08:16]
Darren Jamieson: Let me know in the comments if this brain-dumping approach actually works for you. If you’re listening to the podcast, go over to YouTube, find the video, and leave a comment. I’d love to know if I’m completely wrong—if Motion is the greatest thing since sliced bread and revolutionizes your working life. Or, if you’re already a billionaire who doesn’t use to-do lists, please let me know if Motion has somehow made your billions easier to manage.
[08:48]
Darren Jamieson: So that’s me, ranting about a Facebook ad this week. What’s new? This has been The Engaging Marketeer, and I’ll catch you in the next podcast.